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Arno Typeface Spreads by SaraChristensen Arno Typeface Spreads by SaraChristensen
Download Size: 2700 x 3600 (50%)

I finally was able to take a design class this year and we were assigned some really cool projects.

This assignment called for an informative, typography-driven page layout intended for publication in a
magazine. Over the course of two 2-page spread layouts, we were asked to highlight a specific font by
writing an article that discussed its designer, origin, mechanics, and key characteristics. The objectives
were to explore the use of a consistent grid, successfully implement a hierarchical system, and design
according to professional typographic standards. Demonstrating a clean, organized workflow and the
skilled use of master pages, typographic style sheets, and automatic functions was also emphasized.

Basically, my professor was a stickler on document organization, so the file for this project is pretty
much immaculate. It was nice to have a professor who stressed that, though, because it's important.

I wanted my spreads to convey a modern yet vintage aesthetic, which deliberately references the history
of Arno. As a twenty-first century typeface inspired by traditional typography, I intended to symbolically
illustrate that relationship in the layout itself. The base pattern, delicately accented corners, subdued
color palette, paragraph rules, and quoted text from Dostoyevsky's classic novel reinforce the nostalgic
theme. However, the faint digital noise on each spread suggests contemporary influences as well.

I employed the use of modules in order to organize article content into perceivable sections while still
allowing for adequate negative space. Typographic hierarchy was achieved through the disciplined use
of Arno's various weights, optical sizes, and extensive OpenType features. The underlying grid system
ensures that content placement is uniform but also flexible—allowing for variety within the two spreads.

Overall, I'm quite pleased with how it turned out. I can't say it's incredibly original or innovative in any
way, but that was never really the point. I wanted to reinforce the history surrounding the typeface, not
be flashy. However, I probably could have picked a novel from the humanist era Slimbach draws from
instead of Crime and Punishment, but I couldn't resist… it's basically one of my favorite books ever.

These spreads went through a number of revisions to get to the stage they are now, and organizing all
of that information was a pain, but I feel like it came together well enough. I particularly like the second
spread, where I highlight the different letterform characteristics. That was the fun part for me. I don't know
if I'll ever get into editorial design since it's not my passion, but I still have fun with it. Hope you enjoy!

Created in InDesign CS5 on February 22, 2012.

:bulletgreen: Typeface(s): Arno Pro
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:iconkittykittyhunter:
I think that this is absolutely beautiful. :D At first, I thought that the task was to advertise a font, which this piece certainly does. And it's so informative. Lovely!
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:iconsarachristensen:
SaraChristensen May 26, 2012  Professional Digital Artist
Ooh, a font ad would have been cool! I'll have to do that on my own time. ;)

Yay! I'm glad the abundance of information wasn't too overwhelming. I sure
felt overwhelmed working with so much content and organizing it all, phew!
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:iconthevioletfox:
TheVioletFox May 24, 2012  Professional Digital Artist
Ooh, I had a project like this before, except it was for Palatino. I don't think I ever uploaded my poster though. Maybe I should...

It still doesn't look as nice as this one, though. I could never quite grasp the finesse of typographic design.
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:iconsarachristensen:
SaraChristensen May 24, 2012  Professional Digital Artist
You should upload your poster, I'd like to see it. :poke:

The nuances of type are pretty esoteric, this is true. It's almost an acquired taste, lol.
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:iconthevioletfox:
TheVioletFox May 24, 2012  Professional Digital Artist
Haha, maybe I will.

Now, don't get me wrong. I love well-designed type. I just can't seem to design good type myself.
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:iconsarachristensen:
SaraChristensen May 25, 2012  Professional Digital Artist
lol, I feel the same way. But if we never try and we never fail,
then we're always going to be just mediocre. I had to fail a lot
at type before I got it even remotely correct, so don't feel bad!
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:iconthevioletfox:
TheVioletFox Jun 7, 2012  Professional Digital Artist
By chance, would you know of any good books that might help me better grasp good type design?
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:iconsarachristensen:
SaraChristensen Jun 7, 2012  Professional Digital Artist
Ooh, yes! There's a great one by Ellen Lupton called "Thinking With Type," and then there's another
combo one called "The Non-Designer's Design & Type Books" by Robin Williams. I've read them both. ^^
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:iconthevioletfox:
TheVioletFox Jun 7, 2012  Professional Digital Artist
I actually have the first one from my Typography class back in Spring 09 (I'll dig it back up and study it some more). I'll have to look for that second one, though. Thanks a bunch!
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:iconsarachristensen:
SaraChristensen Jun 7, 2012  Professional Digital Artist
Haha, I have that book from my Type class in Fall '09.
The other is from my type class in Spring '10. It's really
good because it breaks it down and goes over everything
in detail. Plus, the author is pretty much hysterical. He's
funny and informative, which makes it fun to read. If you
want another resource for type as well as design, there's
"Graphic Design Solutions" by Robin Landa. Lots of really
inspiring work featured throughout those pages, for sure.
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